* Checkout opens estimated · LP Views from Facebook pixel · Orders from GoHighLevel
Order Bump Performance
52.9%
Order Bump Take Rate
238 of 450 orders
$55.76
Avg Order Value
vs $47 base price
$0
Upsell Revenue
No upsell exists yet!
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No Post-Purchase Upsell = $10,000+/month Left on Table52.9% already take the bump. If 30% also take a $97 upsell → +$13,080/month extra revenue with 0 extra ad spend. This alone could take your ROAS from 1.1x to 2.0x.
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102 Pending Orders (19.9%) May Be Failed Payments$5,687 at risk. Check GHL for pending payment follow-up sequences. A simple SMS reminder can recover 40–60% of these.
Revenue by Funnel Source
Funnel / Source
Orders
Revenue
Avg Order
% of Revenue
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Campaign Performance — —
Campaign
Status
Spend
Impr.
CTR
CPC
Purchases
CPP (30d)
vs 30d avg
Budget %
CPP Comparison
Purchase Share
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Day-by-Day CPP Trend — The Most Important ChartEach creative card below shows its ACTUAL daily CPP over time. This reveals deterioration hidden by 30-day averages. H 2 looks like CPP $57 average — but last 7 days it's $120+. Balcony Copy looks like CPP $43 — but week 4 it collapsed to $69.
Creative Comparison Table
Creative
Stage
Days
Spend
Purch
CPP
CTR
Hook%
V100%
LP CVR
Freq→
Action
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Creative Concept Analysis — Which Story Works Best?Group your ads by concept/angle. The concept level tells you what to film next. "Balcony" concept = best CPP $44. "Doctor" concept = mixed. "H-Series" = declining. Know this BEFORE you spend budget on new creatives.
Concept CPP Comparison
Spend & Purchases by Concept
Revenue by Day of Week 🔥
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Wednesday = 3× better than any other day$13,753 revenue on Wednesdays (avg $164/order) vs $2,989–$5,410 on other days. Increase Wednesday budget by 30–50%. Schedule email/SMS blasts on Tuesday night.
Order Value Distribution
Revenue Quality Scorecard
Monthly Revenue Projection
Lead-to-Sale Funnel (Pipeline)
Deals Won by Source
Source Performance — Conversion Rates
Source / Funnel
Total Contacts
Won
Conv. Rate
Action
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$749+ wasted on zero-purchase countries (Thailand, Vietnam, Philippines, Indonesia)Exclude from all ad sets immediately → Ad Set → Locations → Exclude. 5 minutes of work saves $750+/month.
Top 10 by Spend
CPP by Country
All Countries
Country
Spend
Impr.
Clicks
CTR
Purchases
CPP
% Spend
Action
Age/Gender Breakdown — CPP
Audience Type Performance
Age/Gender Detailed Table
Segment
Spend
Purchases
CPP
CTR
Efficiency
Audience Type Analysis
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Lookalike 1–3% wins: CPP $45.7Best efficiency across all audience types. Scale budget here first. Broad audiences ($55.6 CPP) are least efficient.
Audience Type
Spend
Purchases
CPP
CTR
Action
CPM Trend (Ads Getting More Expensive?)
Your Metrics vs Industry Avg (Arabic FB Ads)
Your Best-Ever Records
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Set your real costs below to see your actual profitability — not just ROASROAS 1.1x looks ok until you add product cost + team + tools. Adjust the sliders to see your true break-even point and monthly profit/loss.
Your Cost Inputs
Product price (per sale) $$55.76
Product cost (COGS) $$5.00
Monthly team cost $$2,000
Monthly tools/software $$500
Other monthly costs $$300
Target monthly ad spend $$22,000
Your Real Profitability
Break-Even Scenarios
Monthly Projection (based on last 7d)
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Kill Switch Rules — Remove Emotion From DecisionsSet your rules once. Dashboard checks them against live data every time it loads. Firing rules appear in your Alerts tab automatically. Edit thresholds by clicking the number. Changes save in your browser.
PROTECTION RULES (auto-pause / alert when things go wrong)
SCALING RULES (alert when things are working great)
Currently Firing Rules
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Recommendations update with selected periodSwitch the period bar above to see decisions based on recent data — Yesterday, Last 3d, Last 7d — not just 30-day averages that hide declining trends.